Something within our minds or bodies shifts the moment we hear 'FREE', but have you ever paused to ask yourself "What is the real cost of this FREE item? Do I really want the item or I'm just taking it because its 'buy one, get one free'?In this episode, I talk about why we should pay attention to FREE. I am particularly sharing the useful knowledge I got from reading the book called PREDICTABLY IRRATIONAL by Dan Ariely. Tune in!!

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